At a young age I began expressing myself in drawing which evolved into painting, and then I became active in the local community theatre often acting side by side with one of my parents. I received my Bachelor of Arts in Theatre from the University of MN Duluth and then began dabbling in some creative writing, and eventually my artistic expression evolved into its true form: jewelry design.
I love my art, and I get incredibly excited when other people do too. A few days ago as I exited the classic St. Paul establishment Cafe Latte, a woman stopped me on her way in and said, "Those are fabulous earrings! Who designed them?"
An energizing charge of honor and pride for my work filled me and my smile widened. The earrings she had noticed were a brand new design and I felt flattered that they were bold and unique enough to stop a woman on the street. A business card transaction took place, and I hope she will be a new client. I have been complimented on my jewelry many times, but when someone specifically recognizes and sees that there is a designer aesthetic I feel humbled and honored.
The truth is it took me some time to truly believe that I can flourish with my chosen artistic path as a career. For years I battled the inner dialogue that "you aren't a real jeweler,” and "you're just learning." That line of thinking has never lent itself to the progression of my business; simply because I didn't allow myself to dream a bigger dream, the dream of sustaining a lifestyle based on creating my art. I see more clearly than ever before; this is the work I enjoy, I love making a connection with people, I love creating something that is a meaningful and emotional link to people's lives. I am a "real designer;” I seek to make Aprilierre a jewelry collection that people love, trust and come back for more.
I wouldn't have a business or this opportunity for growth if it wasn't for you my loyal customers and clients. I am deeply grateful for the support I have had over the years and I am looking to continue growing my business with the support of my longtime, and many new clients. I am excited for the future of my business. I am having new packaging designed, my business will be featured in the Twin Cities Local Scout Guide Vol. 2, and I am working on launching my new collection this fall. What amazes me the most is that I have done all this myself. I am eager for the future, to turn over some of the reigns in my business (such as website development), but until then I am proud of what I built with my own two hands. My friends, my jewelry and my business, that is my passion. That is the story behind Aprilierre.
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